Eyewear Stand Options
Optical stores tend to have a large assortment of glasses in their inventory and they need a wide variety of fixtures to satisfy their needs. Optical stores need to utilize the proper eyewear stand to help showcase their merchandise.
Optical stores need to assess their needs. Once they do that, they can decide upon the proper fixture to display their eyewear. For instance, stores with a limited amount of floor space may not want to choose standing fixtures. Instead, these types of optical stores may want to choose an eyewear stand that can be mounted to the wall. By doing this, the optical store creates a more comforting shopping experience for their clients. Customers will also not be overwhelmed by the amount of eyewear merchandise in the store.
Optical stores with a larger floor space would want to choose an eyewear stand that they can situate in specific areas around the store. This does a couple of things. First, it fills up the store. Stores that have a large amount of open space may turn customers away because customers may feel that the optical store has a limited number of glasses in stock and may not have the particular pair of glasses a customer desires. In addition, by using an assortment of eyewear stand fixtures, a store can better separate the different styles of glasses it has in stock. Sometimes, if a customer cannot distinguish between men’s and women’s glasses he or she may become frustrated and leave the store without making any purchase.
One major aspect that an optical store wants to remain conscious of, is making sure the eyewear stand looks clean an organized. Employees should regularly dust fixtures and organize they eyewear. With so many customers coming in and out of the store every day, an optical store has to make sure that the stands look visually pleasing to customers.