Frame Displays Unlimited
Frame displays should be a top priority of store owners because sunglasses are no longer used for just when the sun is out. Many people wear frames for sun protection, style, or as an accessory. The many uses of sunglasses mean that several people are buying them. To be the retailer with all the sales you must follow a few steps.
First, use advertisements and promotions that define your buyer. It is important that the frame displays you use, match your buyer as well. Next, be sure to disperse your displays in different areas throughout the store. Be sure to avoid being unorganized, with the placement of the frame displays. Lastly, you will need to customize these stands to make the frames look more appealing.
To define the buyer you can pay close attention to the people who shop at your store. Are they more into fashion and trends? Are they concerned about the sun affecting their eye sight? Or are they unique and eager to be different from everyone else? Although all shoppers do not fall under those categories, it is a good start.
If a shopper is concerned about what is in style, use trendy frame displays. This will attract the customers to the display and they will be more willing to buy what is being displayed. The concerned shopper who is looking for a protective frame will be lured to contemporary frame displays. The unique shopper will be attracted to a fun and unusual display and may look at sunglasses they never thought they would before just because of the display they are in.
Marketing frames by the displays they are in can be tough if you don’t research your consumer base. It is important to remember to diversify displays because not everyone is the same. If you follow these three steps and react accordingly, it will seem as if you have unlimited sunglasses because of the frame displays they are in.